UCB's bold AD campaign...

After a few serious posts, lets come back to a topic which is not very serious in nature. The advertisements....

Well, today I will upload some ad's by United Colors of Benetton(UCB). These ads are very distinct from the ads we see. No ad talks about the products which are being offered by UCB, not even distinctly. All the ads, talk abt some social, political or general cause. This ad campaign has been one of the most controversial ad campaigns ever. Some of the ads are so shocking in nature that it will not be possible for me to put them on my blog.

This ad campaign was started by a photographer named Oliviero Toscani. Thought process behind the ad campaign suggested that some might love it and some might hate it, but everyone will remember it. One of the directors of UCB put it more diplomatically when he said "We try to get close to our consumers by telling them that we also think about the same problems as they think abt".

Now enough of gyaan, lets talk some business.

1.

This first ad shows faces of people from different nationalities and talks abt the human rights as in US constitution. Hence speaking about human rights and racism.

2.

This is one of my favorite ones. It shows the accepted descriptions of good (angel)(represented by the boy on left) & bad (Satan)(represented by the boy on right). It is a very apt satirical ad on the way we look at the color and hence assume the kind of person he will be.

3.

This ad again talks about the racism and the inequality shown in treating them. It talks about treating all the wrongdoers equally irrespective of their creed.

4.

This ad represents the domestic violence. If you read it carefully, it mentions "Colors of Domestic Violence" and not the usual "United Colors of Benetton".

5.

This one was released just before Beijing Olympics, 2008. It shows a Buddhist monk(Tibetan Monk) and a chinese soldier. Both seem to be acknowledging each other and in the backgound, you can see the word "VICTIMS" written. I think this ad is their own way to show that both of them, the monk and the soldier, are fighting against each other on the streets of China, but actually both are a victim of the politics of the country.

6.
Another ad showing the equality between different human beings. It shows the hearts of different people and shows how they are similar inspite of belonging to people of different creed.

7.
This ad is their take on the religious conduct and behavior. This shows a priest and a nun kissing each other. I guess the question here is "Is the wrong always wrong and is the right always right?"

Think.....

God's men???

What's happening to this country? or should I say what's happening to this world?

just when we thought, the problems India is facing cann't increase, we face another problem in Orissa. People forcibly trying to convert others back to their own religion. Well, in a country where every one has a right to decide the religion he wants to practice why should any one have any problem with religion conversions.

Aaahhh...., you say that conversions are being done by bribing them or forcing them.... hhhmmm.... that is certainly wrong.

But then what else are you doing in return. Aren't you or rather I should say WE are using the same tactics to get them back. Where is the free will of a person? My religion, Hinduism has taught me to let a person do whatever he wants till he is not posing a harm to anyone. So I don't think by changing his religion by his choice he is harming anyone. So where is the problem?

ohh....they say the problem is with bribing and allurements for conversions?

But isn't it a situation caused by your own people?

When WE cann't educate those people, when WE cann't provide them proper jobs, when WE cann't provide them proper infrastructure to save their crops from floods or draughts every year, when WE cann't provide them security from the attacks of terrorists and their foes, when WE cann't save them from dying from hunger when foodgrains are rotting down in godowns of some other state, How do we expect them to act rationally? and when they don't act rationally WE humiliate them and/or kill them.

HOW BRAVE OF US.... ! ! !

If we look around, where do we have problems with these forceful conversions? Each area where we have such problems is a backward area. Ever heard of such a problem in Mumbai, Delhi or Bangalore? I haven't.

So brothers and friends, don't kill them for refusing to come back in ur religion, don't humiliate them for practising some other religion..... lets provide them proper living conditions where a person is not humiliated/disgraced by himself everyday.

& if we cann't do that..... lets stop these killings, this mayhem and our incoherent babbling about religion, which no one understands. Because my religion is a way of living not a symbol.

But then, as they It takes two to tango..... although I have condemned the ways being used to force the people back to Hinduism, but this doesn't mean the methods being used by other communities/religion are justified. Most of the allegations being laid on them are correct & none of them can be justified anytime, anywhere in the world. Still, two negatives don't make a positive.
& the media is not helping et all to solve the situation.
Just a few days back, one of the commentators in the editorial of one of the leading newspaper had this to say "If it is legal to advertise by saying one free if you buy one, then why cann't same be done for conversions?"

URGHHHHHHH........where is your logic? or lets talk about more simpler things, where is your common sense and respect for a human being? You compare some articles on sale with a human changing his religion....??? One must be very sick in his mind to do that. & this is happening in the editorials of the most famous English daily of India. GOD, please save Indian media.