UCB's bold AD campaign...

After a few serious posts, lets come back to a topic which is not very serious in nature. The advertisements....

Well, today I will upload some ad's by United Colors of Benetton(UCB). These ads are very distinct from the ads we see. No ad talks about the products which are being offered by UCB, not even distinctly. All the ads, talk abt some social, political or general cause. This ad campaign has been one of the most controversial ad campaigns ever. Some of the ads are so shocking in nature that it will not be possible for me to put them on my blog.

This ad campaign was started by a photographer named Oliviero Toscani. Thought process behind the ad campaign suggested that some might love it and some might hate it, but everyone will remember it. One of the directors of UCB put it more diplomatically when he said "We try to get close to our consumers by telling them that we also think about the same problems as they think abt".

Now enough of gyaan, lets talk some business.

1.

This first ad shows faces of people from different nationalities and talks abt the human rights as in US constitution. Hence speaking about human rights and racism.

2.

This is one of my favorite ones. It shows the accepted descriptions of good (angel)(represented by the boy on left) & bad (Satan)(represented by the boy on right). It is a very apt satirical ad on the way we look at the color and hence assume the kind of person he will be.

3.

This ad again talks about the racism and the inequality shown in treating them. It talks about treating all the wrongdoers equally irrespective of their creed.

4.

This ad represents the domestic violence. If you read it carefully, it mentions "Colors of Domestic Violence" and not the usual "United Colors of Benetton".

5.

This one was released just before Beijing Olympics, 2008. It shows a Buddhist monk(Tibetan Monk) and a chinese soldier. Both seem to be acknowledging each other and in the backgound, you can see the word "VICTIMS" written. I think this ad is their own way to show that both of them, the monk and the soldier, are fighting against each other on the streets of China, but actually both are a victim of the politics of the country.

6.
Another ad showing the equality between different human beings. It shows the hearts of different people and shows how they are similar inspite of belonging to people of different creed.

7.
This ad is their take on the religious conduct and behavior. This shows a priest and a nun kissing each other. I guess the question here is "Is the wrong always wrong and is the right always right?"

Think.....